NEWS – Oxford: Have you spotted one of the yellow bikes in Oxford?
A fleet of dockless yellow bikes appears around Oxford dubbed ‘Uber for bikes’. Have you seen any?
Chinese firm Ofo – dubbed ‘Uber for bikes’ – has officially launched in the city. The bikes have appeared in St Giles, Oxford Station and Said Business Centre and will more appearing in the coming days in areas such as Broad Street. Journeys will be free during the six-week trial to encourage commuters, visitors and residents to use the service, which will become permanent if deemed a success by Oxford City Council and Oxfordshire County Council.
Ofo UK operations director Joseph Seal-Driver said the firm was attracted to Oxford because of its ambition for a Zero Emissions Zone by 2020. He said: “Oxford has taken some very positive steps to promote cycling and sustainable urban transport and we applaud their efforts.&We are extremely excited to be entering a city that is actively demonstrating a passion for cycling and tackling air pollution and congestion.”
Ofo has since employed a number of ‘marshals’ who will make sure the bikes are maintained and left near existing parking spaces and not in dangerous locations.
It works using a smartphone app and will cost 50p for half an hour if the scheme is rolled out in full.